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Enterprise Layer Intelligence
Categories/Advertising/AppsFlyer
AppsFlyer

AppsFlyer

Founded by Oren Kaniel in 2011

Track marketing attribution and deep link user journeys across devices

Pricing model

Free Tier, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use AppsFlyer to track and measure your marketing performance across mobile apps, websites, connected TV, and consoles. It links user engagement directly to specific campaigns and marketing spend, showing you which channels deliver installs, revenue, and active users. You can set up deep linking to guide users to specific in-app pages from emails, social channels, or QR codes. The tool also protects your ad budgets by detecting and blocking ad fraud in real time while maintaining privacy compliance across platforms.

What AppsFlyer does

Configure tracking links for marketing campaignsSet up deep links for mobile appsMonitor ad spend and return on ad spend by channelBlock fraudulent ad traffic and fake installsExport attribution data to data warehousesCreate customized audience segments for ad networksAnalyze user retention and in-app event conversionsCross-platform marketing measurement across mobile, web, CTV, and consoleDeep linking engine that routes users directly into specific app screensReal-time mobile ad fraud protection and bot detectionData clean room for privacy-preserving data collaborationPostback delivery to major advertising networks for ad optimizationAgentic AI workflows to surface insights and automate reporting tasksFull-funnel attribution connecting ad spend directly to revenue metrics

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price
ZeroFree
Growth (per conversion)$0.07 / mo
View full pricing page ↗

Frequently asked

Google AdsGoogle AdsMeta AdsMeta AdsTiktokTiktokSalesforceSalesforce

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AppsFlyer, mobile attribution, marketing analytics, deep linking, ad tracking, fraud protection, ROAS tracking, CTV measurement, data clean room, app marketing, conversion tracking, mobile measurement partner