RollWorks

Founded by Aaron Bell in 2012

Run account-based marketing campaigns to target and convert B2B buyers

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Moderate Setup (1-3 hours)

You can use RollWorks (now AdRoll ABM) to identify high-value B2B accounts, run multi-channel ad campaigns targeting decision makers, and track buyer signals in real time. It connects to your CRM and data tools to keep sales and marketing teams aligned. You can build target account lists, get alerts when buyers show purchase intent, run ads across websites, social media, and streaming platforms, and measure how ABM efforts connect to closed deals and revenue.

What RollWorks does

Build target account lists based on AI-generated ideal customer profilesLaunch display and social ads targeting specific companies and decision makersMonitor real-time buyer intent signals and get alerts when accounts are activePush prioritized account lists to sales reps directly from the command centerSync account and contact data with Salesforce or HubSpotMeasure ad campaign performance tied to pipeline and closed revenueAutomate account segmentation and list updates based on engagement dataCreate personalized ad messages for different stages of the buying journeyAI-driven ideal customer profile builder using 2.6 billion digital identitiesReal-time buyer signal tracking with recommended next actions in a command centerMulti-channel ad campaigns across web, social media, apps, and streaming servicesAccount and contact list building with CRM syncTracks ABM impact from first touch all the way to closed-won dealsAutomated workflows to manage outreach and account prioritizationPriority account lists sent directly to sales teamsBuilt-in bid optimization engine (BidIQ) for ad performance