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Enterprise Layer Intelligence
Categories/Payment Processing/Prime
Prime

Prime

Founded by Hicham Oudghiri

Embed small business financing and credit programs directly into your application

Pricing model

Demo

You can use Prime to offer embedded lending products to your small business users without building loan infrastructure from scratch. The service handles underwriting, risk analysis, and capital disbursement while integrating into your application with a small snippet of code. It connects your internal customer metrics with credit bureau and public records to evaluate financial health accurately. This allows businesses to qualify for funding within twenty-four hours, helping you earn revenue on originated loans while keeping customers active and supported within your digital product ecosystem.

What Prime does

Embed credit widgets into web dashboardsEvaluate business creditworthiness with automated data mappingDisburse loan funds to eligible merchantsSend pre-approved financing offers to qualified usersTrack loan origination revenue and active payment schedulesPerform soft credit checks without impacting merchant scoresEmbeds credit workflows using a lightweight JavaScript snippetEnriches first-party merchant data with credit bureau and public recordsApproves and funds small business loans within twenty-four hoursAutomates pre-qualification and promotional marketing sequencesOffers flexible loan terms ranging from six to forty-eight monthsDetects underwriting fraud through peer comparison analytics

Pricing breakdown

Pricing model: Book a demo

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Prime, embedded finance, small business lending, embedded credit, commercial lending, financial infrastructure, underwriting, loan origination, fintech API, SMB credit, business loans, risk assessment, embedded lending stack, credit programs, working capital