OptinMonster

Founded by Syed Balkhi in 2013

Create popups and targeted lead capture forms to convert website visitors into subscribers

Pricing model

Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use OptinMonster to turn casual website visitors into email subscribers and paying customers. It allows you to create customizable popups, floating header bars, fullscreen welcome mats, and inline signup forms without writing any code. You can trigger targeted campaigns based on user behavior, such as detecting when a visitor is about to leave your site, tracking scroll depth, or checking cart items. It also includes built-in split testing to compare offers and revenue attribution reporting to see which campaigns drive actual sales.

What OptinMonster does

Build modal popups and inline signup forms using pre-made templatesSet up exit-intent rules to rescue abandoning checkout sessionsRun A/B split tests on copy, designs, and headline variationsTrack revenue and sales conversions generated by individual campaignsSegment campaign display rules by referral source, device, or geographic locationSync new leads directly to external email marketing services and CRMsExit-Intent technology that detects cursor movement toward closing tabsOver 700 customizable templates for popups, floating bars, and slide-insPage-level and category targeting based on current URL and viewed contentOnsite retargeting to show unique messages to returning visitorsE-commerce cart triggers to reduce abandonment and show shipping thresholdsGeolocation rules to display local promotions and shipping detailsBuilt-in A/B testing with automated winning variation selectionRevenue attribution tracking that links campaigns directly to sales