Optik

Founded 2022

Find qualified B2B accounts, research buyer context, and run multichannel sales outreach campaigns

Pricing model

Paid

You can use Optik to find target B2B accounts, research leads automatically, and manage sales outreach from one workspace. The system scores prospective accounts against your ideal customer profile and enriches them with contact details, career background, and hiring signals. Sales representatives can draft tailored messages, execute email and phone outreach, and log conversation notes without jumping between disconnected apps. It tracks opportunities through pipeline stages, surfaces next actions, and uses past sales results to refine future targeting criteria for go-to-market teams.

What Optik does

Build targeted lead lists matching custom ICP criteriaEnrich prospect records with B2B contact details and company dataGenerate personalized email drafts using prospect researchPlace cold calls directly through the browser interfaceTrack deal stages and record meeting notes in real timeSurface stalled sales opportunities requiring immediate rep attentionAutomate repetitive follow-up tasks and meeting scheduling stepsScores every incoming lead against customized ideal customer profile definitionsEnriches contacts with verified B2B email addresses, phone numbers, and work historyResearches buyer context, recent company news, and hiring signals before outreachMakes phone calls and sends cold emails directly from inside the applicationTracks deal progression, notes, and activity from initial contact to closed wonGenerates personalized draft messages based on prospect research and backgroundSurfaces recommended next tasks to prevent sales opportunities from stallingSchedules prospect meetings and syncs calendar events with lead records