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Enterprise Layer Intelligence
Categories/Healthcare & Life Sciences/Optify Online
Optify Online

Optify Online

Founded by David Barton & Nick Giancola & Wesley Goddard in 2019

Display optical frame inventory online with virtual try-on and automated patient pre-shop messaging

Pricing model

Paid

You can use Optify to display your optical practice's physical frame inventory online so patients can browse before their appointments. The system syncs directly with your electronic health records to keep product catalogs up to date without taking manual photos. Patients can test frames through digital virtual try-on and bookmark favorite styles ahead of time. Your staff can view browsing histories to guide in-person styling selections faster. It also sends automated follow-up messages to re-engage walkout visitors who left without buying glasses.

What Optify Online does

Sync daily frame inventory with practice EHR recordsSend pre-appointment frame browsing links via SMSPreview frame styles using digital virtual try-onBookmark favorite eyewear designs into a patient shortlistReview patient browsing history during optical dispensing consultationsSend automated recovery messages to walkout optical patientsGenerate eyewear price quotes for prospective buyersDirect synchronization with electronic health record inventoryVirtual try-on for patients to preview frames digitallyAutomated pre-appointment text and email messagingStaff dashboard showing patient browsing history and saved favoritesAutomated walkout recovery messages for unconverted visitorsTracking metrics on popular frame brands and virtual try-onsDigital catalog updates without requiring custom frame photography

Pricing breakdown

Pricing model: Paid

PlanList price
Website$89 / mo
Launch$149 / mo
Grow$299 / mo
Grow (annual billing)$249 / mo, billed annually

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Optify, optical ecommerce, virtual try-on, frame inventory sync, pre-shop messaging, optometry, eyewear retail, walkout recovery, EHR integration, eye care practice, optical dispensary, eyewear catalog, patient engagement, digital try-on, frame selection