Optable

Founded 2020

Resolve audience identities across channels and sell advertising inventory directly to buying agents

Pricing model

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Optable to resolve anonymous visitor identity across web, mobile apps, connected TV, and audio channels into private identity graphs. It allows publishers and advertisers to package first-party data into custom audience segments without exposing raw customer records. You can collaborate within clean rooms, match CRM data across devices, and set automated rules to negotiate media deals directly with buying agents. The system syncs audience segments to ad servers and demand-side systems, turning unauthenticated traffic into addressable advertising inventory.

What Optable does

Resolve anonymous user signals into persistent customer clustersBuild custom audience segments using natural language promptsSync audience definitions to ad servers, SSPs, and DSPsMatch first-party CRM data across web, app, and CTV devicesNegotiate campaign floor pricing through automated agent protocolsConfigure data clean room access rules for external advertising partnersCross-screen identity resolution across web, mobile apps, connected TV, and audioClean room collaboration to match audience data without exposing raw recordsNatural language audience sizing and segment generation via chat agentsAdCP open protocol support for direct programmatic negotiation via agentsNative synchronization with ad servers, SSPs, and DSPs like DV360 and MagniteFirst-party ID Switchboard to unify CRM data with unauthenticated traffic

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Magnite

HubSpot

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