Magnite

Founded by Michael Barrett in 2020

Sell programmatic ad inventory across streaming, video, display, and audio channels

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use Magnite to monetize ad inventory across CTV, streaming, online video, display, and audio formats. Publishers connect to a sell-side ad exchange that links them to buyers and agencies programmatically. Buyers get access to premium inventory with brand safety controls and audience targeting tools. The system handles real-time bidding, private marketplace deals, and supply path optimization. It also includes SpringServe for ad serving on streaming channels and tools for identity, data management, and first-party audience activation.

What Magnite does

Connect publisher inventory to programmatic demand sourcesSet up and manage private marketplace deals with specific buyersActivate first-party audience segments for targeted ad deliveryConfigure ad serving rules for streaming and CTV channelsMonitor real-time bidding performance across ad formatsManage floor prices and auction settings for inventory monetizationIntegrate Prebid for header bidding on web and app propertiesGenerate reports on ad revenue performance by channel and formatSupports CTV, streaming, online video, display, and audio ad formats in one placeSpringServe ad server built specifically for streaming and FAST channel monetizationPrivate marketplace (PMP) deal management between publishers and buyersSupply path optimization tools to reduce intermediary hops between buyer and sellerFirst-party data activation for audience targeting without third-party cookiesReal-time bidding infrastructure with global reach and low latencyBrand safety and transparency controls baked into the buying processAgentic advertising orchestration for automated buyer and seller agent workflows