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Enterprise Layer Intelligence
Categories/SEO/Moz
Moz

Moz

Founded by Rand Fishkin in 2004

Track search rankings and find keyword opportunities across search engines

Pricing model

Free Trial

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Moz to track search engine keyword rankings, perform technical site audits, and research backlinks. It helps you uncover high-potential search terms, evaluate competitor visibility, and analyze link profiles using metrics like Domain Authority. Moz also allows you to manage local business listings, monitor customer reviews across web directories, and evaluate brand presence in AI-generated search summaries. With its reporting dashboards and data APIs, you can measure organic search performance and identify technical issues hurting your traffic.

What Moz does

Audit websites for crawl errors and broken linksResearch search volume and keyword difficultyMonitor daily keyword rank changesInspect backlink profiles of competitor domainsUpdate local directory listings across search platformsGenerate search performance reports for clientsEvaluate backlink spam risks on referring domainsCalculates proprietary Domain Authority and Page Authority scoresTracks keyword rankings across more than 170 search enginesCrawls sites to detect broken links and technical crawl issuesMonitors brand sentiment and presence in AI-generated answersAudits backlink profiles and calculates spam scoresSyncs business details across local directories and review sitesProvides SERP analysis with detailed share of voice metrics

Pricing breakdown

Pricing model: Free trial

PlanList price
Standard$99 / mo
Standard (annual billing)$79 / mo, billed annually
Medium$179 / mo
Medium (annual billing)$143 / mo, billed annually
Large$299 / mo
Large (annual billing)$239 / mo, billed annually
View full pricing page ↗

Tutorials & Demos

Frequently asked

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Used by

Neil Patel

Neil Patel

SEO Specialist @ Neil Patel Digital

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Moz, Moz Pro, SEO, rank tracking, keyword research, backlink analysis, Domain Authority, site crawl, technical SEO, local SEO, SERP analysis, link explorer, competitor research, SEO audit, review management