Mention Me - Referral Marketing Tool

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Mention Me

Free Trial, PaidReferral Marketing

An AI-powered referral and customer advocacy platform that helps brands acquire high-quality customers through natural word‑of‑mouth.

Founded by: Andy Cockburnin 2013

You can use Mention Me when you want to unlock organic, customer-led growth by turning satisfied buyers into advocates. It powers referral programs with features like Name Share®, predictive targeting, sentiment analysis, and influencer activation. It’s ideal for ecommerce and marketing teams looking to boost acquisition and lifetime value while scaling customer advocacy via tested, data-driven referral campaigns.

Integrations

Emarsys (SAP), Paid ad tools (Meta, Google, TikTok)

Use Cases

Driving acquisition through customer referrals in ecommerce
Increasing average order value and retention via advocacy
Testing referral offers to optimize share rate and conversion
Identifying and rewarding top brand advocates
Feeding referral data into paid ad targeting workflows
Launching micro-influencer campaigns with existing customers

Standout Features

Name Share® to collect referrals just by customer name at checkout
Propensity‑to‑Refer predictive segmentation models
Extensive A/B testing across 45k+ experiments
Sentiment analysis of why customers refer
Audience Builder for lookalike targeting using referral data
Extended Customer Revenue (ECR) metric combining referral and spend

Tasks it helps with

Launch and manage referral programs
Capture referrals via Name Share® (name recommendation at checkout)
A/B test referral incentives, copy and creative
Segment customers with predictive ‘propensity to refer’ models
Analyze referral sentiment and customer motivations
Build lookalike audiences via referral data for ad targeting

Who is it for?

Marketing Automation Specialist, Digital Marketing Specialist, Campaign Manager, E‑commerce Manager, Product Manager, CEO, Growth Manager

Overall Web Sentiment

People love it

Time to value

Quick Setup (< 1 hour)

Tutorials

referral marketing, customer advocacy, word of mouth, Name Share®, referral platform, influencer marketing
Reviews

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