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Enterprise Layer Intelligence
Categories/Data Analytics/Masthead Data
Masthead Data

Masthead Data

Founded by Sergii Tkachov in 2022

A data-platform observability tool for Google Cloud that spots anomalies, cost spikes, and pipeline issues — without ever touching sensitive data itself.

Pricing model

Free Trial, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour for basic alerts and visibility; more for full lineage and custom rules)

You can use Masthead Data when you're running data pipelines, BigQuery, or other data workflows on Google Cloud and want early warning when something goes wrong — broken pipelines, sudden cost jumps, or bad data. It monitors metadata & logs (not raw data), builds lineage, checks rules, alerts anomalies, and gives you cost visibility. Ideal for Finance teams, Data Ops, and Engineers who want reliability + lower bills.

What Masthead Data does

Detect anomalies in pipelines, tables, and costs in real timeSurface and triage data quality issues without accessing raw dataBuild and view column-level lineage & metadata for dependency trackingMonitor spend per pipeline or data product to find cost inefficienciesSend notifications when data pipelines fail or data is missingEnable teams to collaborate on resolving data issues fasterNo data access: works using metadata & logs only (no raw data ingestion)Column-level lineage to trace root causes across pipelinesAutomated anomaly detection for cost, usage, pipeline healthCost FinOps module that shows which pipelines/queries are driving spendingFast deployment (15 minute setup; full obs in a few hours)Compliance-friendly: HIPAA & GDPR readiness

Pricing breakdown

Pricing model: Free Trial, Paid

Frequently asked

MailchimpMailchimpShopifyShopifyGoogle AnalyticsGoogle AnalyticsSalesforceSalesforceGoogle CloudGoogle CloudLookerLooker

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