You can use Kohort to forecast player lifetime value and manage mobile gaming advertising budgets across networks. It provides daily recommendations on which ad campaigns to scale or cut, sending automated return-on-ad-spend bidding signals directly to channels like Google, Meta, and AppLovin. Game studios can connect attribution data and data warehouses to forecast long-term revenue with cohort modeling. The system alerts teams to performance changes, tests financial scenarios, and assists studios in planning user acquisition spend with clear payback projections.
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