Index Exchange

Founded by Andrew Casale in 2011

Sell digital ad inventory programmatically across any screen or format

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use Index Exchange to sell digital advertising inventory in real time through a global supply-side ad exchange. Media owners and publishers connect to buyers who bid on ad impressions across display, video, connected TV, and other formats. Buyers get access to quality ad inventory with transparent reporting. The platform includes tools for managing ad decisioning closer to the point of impression, with features like Index Cloud for compute-based decisioning and support for omnichannel ad formats.

What Index Exchange does

Auction ad impressions to multiple buyers simultaneously in real timeSet up and manage header bidding configurations for a publisher siteMonitor fill rates and CPMs across different ad formats and channelsCreate private marketplace deals between specific buyers and publishersReport on ad delivery metrics and revenue per impressionConfigure audience data and targeting signals for programmatic campaignsManage ad quality controls to filter low-quality or fraudulent demandReal-time bidding auction for digital ad impressionsIndex Cloud compute environment for decisioning closer to impression originOmnichannel ad support including display, video, and connected TVTransparent reporting and accountability for publishers and buyersHeader bidding integration via PrebidProgrammatic curation tools for media ownersGlobal marketplace connecting publishers to demand-side buyersDuration-based ad measurement for streaming TV publishers