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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Improvado
Improvado

Improvado

Founded 2015

Connect marketing data sources and analyze cross-channel performance

Pricing model

Free Tier, Paid

You can use Improvado to aggregate marketing and sales data from over a thousand channels into a single governed system. It connects directly with ad networks, CRMs, and ecommerce storefronts to extract metrics without manual spreadsheets. Marketing teams can query their campaign figures using natural language assistants, compare customer acquisition costs across channels, and automate routine performance reports. The system also runs automated checks on data quality, audits marketing creative spend, and drafts budget reallocation recommendations across advertising accounts for approval.

What Improvado does

Connect ad channels to a centralized data warehouseGenerate cross-channel marketing reports without spreadsheetsCalculate return on ad spend by channelAudit campaign naming rules across ad accountsDraft budget adjustments between competing ad platformsMonitor data sync lag and warehouse data quality scoresConnects to over 1,000 marketing and sales data sourcesNormalizes and maps cross-channel metrics into one unified data modelAllows teams to query marketing metrics using natural languageMaintains automated data quality and naming convention checksRecommends and drafts ad spend reallocations across ad platformsOffers Model Context Protocol support for external coding and AI assistantsProvides detailed query logs and role-based access control for compliance

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price
Free LimitedFree
MCP Only$100 / mo

Frequently asked

Google AdsGoogle AdsMeta AdsMeta AdsLinkedIn AdsLinkedIn AdsHubSpotHubSpotShopifyShopifyStripeStripeSlackSlackClaudeClaudeCursorCursor

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Improvado, marketing analytics, data pipelines, ETL, ELT, marketing data hub, ad reporting, attribution modeling, cross-channel analytics, data governance, MCP, SQL generation, campaign tracking, ROAS analysis, marketing dashboard