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Enterprise Layer Intelligence
Categories/Email Marketing/Immutable Systems
Immutable Systems

Immutable Systems

Founded by Alex Connolly & James Ferguson & Robbie Ferguson in 2018

Track game marketing attribution and send automated campaigns to convert wishlists into players

You can use Immutable to turn anonymous gaming traffic into identified player profiles and run targeted marketing campaigns. The service lets game studios capture player emails, connect Discord and Steam accounts, and track which marketing channels drive actual game wishlists and purchases. You can score player purchase intent before launch, automate personalized email announcements for game releases or DLC updates, and review recommendations for optimizing your Steam store page capsule art and tags to convert more visitors into active community members.

What Immutable Systems does

Track marketing attribution for game wishlists and purchasesCapture player emails and consent on landing pagesBuild automated email sequences based on player milestonesAudit Steam store page capsule art and marketing assetsSegment players by spend likelihood and regional engagementScore pre-launch wishlists to forecast launch day revenueConnect player accounts across Steam, Discord, and social networksUnified player identity combining Steam, Discord, and marketing touchpointsMulti-channel attribution tracking cost per wishlist and signupAutomated email campaigns triggered by player behavior and milestonesPlayer spend propensity scoring using cross-game behavioral dataAutomated Steam store page and capsule art quality auditsAudience segmentation based on regional playtime and past spend tiersCreator and influencer campaign measurement and tracking

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Immutable, game marketing, Steam wishlists, player attribution, conversion funnel, game analytics, email marketing, player identity, game studios, pre-registration, retargeting, Steam capsule analyzer, player scoring, launch campaigns, audience growth