Gradient Works

Founded 2020

Design and balance sales territories based on account fit scores and CRM data

Pricing model

Free Tier, Paid

You can use Gradient Works to design, carve, and maintain sales territories directly connected to your CRM. Instead of splitting accounts by arbitrary zip codes or headcount, the system scores accounts based on similarity to your best closed-won customers. Revenue Operations teams can run territory scenarios, push assignments straight to Salesforce or HubSpot without spreadsheets, and balance rep books continuously throughout the year. Reps receive refreshed account books automatically while managers track pipeline coverage in real time across the sales organization.

What Gradient Works does

Score account fit based on similarity to top customersCreate balanced territory scenarios for sales teamsPush updated account assignments directly to CRM recordsSet automated inbound lead routing rulesRebalance active rep account books on demandAudit sales pipeline coverage across territoriesUpload and evaluate prospect account CSV listsBuild territory scenarios using account fit scores rather than static geographySync territory assignments directly into Salesforce and HubSpotKeep rep account books automatically balanced throughout the entire yearScore total addressable accounts against closed-won customer profilesGenerate territory plans using natural language prompts via MCP integrationsAutomate inbound lead and account routing rulesTrack rep pipeline coverage and account engagement in real time