Google Display & Video 360

Founded 2018

Manage and run programmatic display and video ad campaigns across the web

Cost

Paid

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use Display & Video 360 to plan, buy, and manage programmatic advertising campaigns across display, video, TV, audio, and other digital channels. It lets you set up audience targeting, manage creative assets, control budgets, and track campaign performance from one interface. You can access real-time reporting, run frequency capping, apply brand safety controls, and connect with Google's ad inventory and third-party exchanges to reach audiences at scale.

What Google Display & Video 360 does

Set up programmatic ad campaigns with targeting, budget, and creative specsUpload and manage ad creatives including banners, videos, and HTML5 formatsCreate audience lists based on user behavior, demographics, or first-party dataMonitor real-time campaign delivery and adjust bids or budgetsGenerate performance reports broken down by placement, audience, or creativeActivate private marketplace deals with premium publishersApply brand safety filters to exclude unsuitable content categoriesSync campaign data with Campaign Manager 360 for unified attribution reportingBuy ads across display, video, connected TV, audio, and native formats from one interfaceAccess Google's inventory and third-party ad exchanges through real-time biddingSet audience segments using first-party data or Google audience dataApply brand safety controls including content category exclusions and viewability thresholdsRun frequency capping across devices and channels to avoid over-exposing usersDetailed reporting dashboards with impression, click, conversion, and reach metricsCreative management with built-in tools for uploading and trafficking ad creativesIntegrates directly with Campaign Manager 360 for end-to-end ad tracking