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Enterprise Layer Intelligence
Categories/Advertising/Google Display & Video 360
Google Display & Video 360

Google Display & Video 360

Founded 2018

Manage and purchase programmatic display, video, and audio ad inventory across ad exchanges

Pricing model

Paid

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use Display & Video 360 to manage end-to-end programmatic advertising campaigns across display, video, audio, and connected TV channels. The software lets marketing teams plan media buys, design creative assets, purchase ad inventory from major exchanges, and measure real-time performance in a single workspace. You can apply audience data to reach specific consumer segments, negotiate direct programmatic deals with digital publishers, and automate bid pricing to meet conversion goals. It connects directly with other Google products for unified reporting and conversion attribution tracking.

What Google Display & Video 360 does

Set up programmatic ad campaigns and line itemsNegotiate and execute private marketplace deals with publishersUpload and review HTML5 and video ad creativesConfigure audience targeting parameters and exclusion listsAdjust bidding strategies and budget pacing controlsGenerate custom cross-channel attribution and delivery reportsPurchase programmatic display, video, and audio ad inventoryAccess direct publisher deals through Programmatic Guaranteed and marketplaceBuild and manage creative assets directly within campaignsTarget audiences using first-party and third-party data segmentsTrack unified cross-channel performance reporting and attribution metricsSet automated bidding rules based on conversion goals

Pricing breakdown

Pricing model: Paid

Frequently asked

Google AnalyticsGoogle AnalyticsGoogle AdsGoogle AdsYoutubeYoutubeGoogle CloudGoogle Cloud

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Display & Video 360, DV360, programmatic advertising, media buying, DSP, digital advertising, video ads, connected TV, display advertising, programmatic guaranteed, ad exchange, media planning, audience targeting, attribution reporting