Epistemix

Founded 2018

Simulate person by person market adoption and forecast product launches before spending money

You can use Epistemix to model how products get adopted across markets at the individual level. Instead of relying on general population averages, it builds synthetic populations to simulate human behavior, social interactions, and responses to changing market conditions. You can test go-to-market strategies, forecast uptake for new pharmaceuticals or consumer goods, and evaluate marketing campaigns before spending budget. By running competing scenarios, you identify market tipping points, quantify return on investment, and track real-world performance against simulated assumptions to adjust execution.

What Epistemix does

Build agent-based market modelsSimulate consumer adoption scenariosForecast product launch revenue and uptakeCalculate return on investment for new product initiativesImport custom customer data onto synthetic world modelsTrack live execution metrics against baseline assumptionsSimulates product adoption at the individual person level instead of broad averagesCreates synthetic populations with geographic, behavioral, and social network dataTests competing market strategies across different simulated operational conditionsForecasts adoption rates and uptake curves before starting product rolloutsModels viral spread and tipping points across specific demographic groupsTracks real-world execution metrics against underlying simulation assumptions