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Enterprise Layer Intelligence
Categories/Sales Enablement/Customer Alliance
Customer Alliance

Customer Alliance

Founded by Moritz Klussmann & Tobias Johann & Torsten Sabel in 2009

Manage hotel guest reviews and satisfaction surveys

Pricing model

Paid

You can use Customer Alliance to collect guest reviews, distribute surveys, and monitor hospitality feedback in one place. It integrates with major travel portals like Booking.com and Expedia, letting your team respond to incoming guest comments directly. You can create automated post-stay email surveys to track satisfaction metrics like NPS and CSAT. The built-in assistant helps draft quick review replies in multiple languages, while central reporting lets management track property performance, uncover common complaints, and benchmark ratings against competitors across individual locations and hotel groups.

What Customer Alliance does

Respond to customer reviews across multiple booking sitesSend automated post-stay guest satisfaction surveysTrack Net Promoter Score and CSAT trends over timeAnalyze recurring topics in guest feedback automaticallyExport performance reports to PDF and Excel filesBenchmark hotel ratings against regional competitorsAggregates reviews from 19 travel websites into a single central inboxGenerates multilingual review responses using an automated reply assistantDispatches automated guest surveys triggered by checkout eventsCalculates and tracks ongoing Net Promoter Score and CSAT benchmarksCategorizes customer feedback automatically to isolate recurring issuesDistributes scheduled email reports to regional and property managementBenchmarks guest satisfaction metrics against local competitors

Pricing breakdown

Pricing model: Paid

PlanList price
Core (for one location)€108 / mo
Growth (for one location)€217 / mo
Pro (for one location)€257 / mo

Frequently asked

Booking.com, Expedia, HolidayCheck

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Customer Alliance, guest feedback, review management, hotel reviews, customer feedback, guest surveys, NPS tracking, CSAT score, hospitality reputation, Booking.com reviews, Expedia reviews, review reply assistant, hotel analytics, sentiment analysis, competitor benchmarking