Use cases
Inventory
Find every tool, owner, seat, and cost.
Savings
Catch waste, overlap, and renewals early.
Access
Onboard and offboard across your stack.
Context
Map how people, tools, spend, and agents connect.
For
Founders
Protect runway by seeing every tool and cost.
Engineering
Control AI usage, access, and provider spend.
Finance
Reconcile software spend and find waste.
Operations
Keep inventory, access, and renewals current.
Resources & company
Resources
Guides and practical software insights.
Manifesto
Why software operations need a new model.
Press
Company news and media resources.
Partners
Build and grow with ELI.
IntegrationsStacksTools
Talk to a humanDiscover my stack
IntegrationsStacksTools
Discover my stackTalk to a human

Company

  • Home
  • Manifesto
  • Talk to us
  • Partners

Help

  • Terms of service
  • Privacy policy
  • Docs

Product

  • Inventory
  • Savings
  • Access
  • Context

For teams

  • Founders
  • Engineering
  • Finance
  • Operations

Explore

  • Integrations
  • Tools
  • Stacks
  • Startup credits
  • Articles

Socials

  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
Enterprise Layer Intelligence
Categories/Affiliate Marketing/Cello
Cello

Cello

Founded by Stefan Bader & Rober Coletti in 2022

Embed customer referral and partner programs directly into your web applications

Pricing model

Free Tier, Paid

Rating

★ Positive

Time to value

> 1 Hour

You can use Cello to embed peer-to-peer referral and partner programs directly into your web application. It lets you reward users with automated payouts via PayPal or Venmo based on a percentage of recurring revenue. You can generate sharing links, display customized referral widgets inside your product, and track conversions in real time. Cello also automates fraud detection, handles international tax and KYC compliance, and connects with billing systems like Stripe so you can run customer referral programs without building custom infrastructure.

What Cello does

Create referral campaigns with custom commission rulesEmbed referral prompts into web app interfacesAutomate payout processing through PayPal and VenmoTrack customer referral links and conversion attributionVerify subscription payments using Stripe integrationReview referral fraud flags and user activity logsManage global tax documents and compliance recordsEmbed referral widgets directly into software products with code snippetsAutomate recurring percentage-based MRR reward payoutsSend payouts directly to user PayPal or Venmo accountsAutomatically generate branded landing pages for referrersConnect directly with Stripe for attribution and billing validationDetect and prevent referral fraud automaticallyHandle international tax, KYC, and GDPR compliance out of the box

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price
Start$65 / mo
Grow$200 / mo
Scale$750 / mo
FreeFree
Plus$80 / mo
Pro$280 / mo

Frequently asked

StripeStripePayPalPayPal

Want a tailored answer?

See whether Cello fits your stack.

Techbible weighs Cello against what you already pay for, your team shape, and the work that's actually happening. Free to start.

Side by side

Compare Cello

Search the catalog or pick a similar tool to compare pricing, features, and fit.

Or pick from similar tools

More in Affiliate Marketing

All tools →
Builtfirst

Builtfirst

Create white-labeled partner directories and integration marketplaces without writing code

Affil AI

Affil AI

Monitor affiliate marketing websites to detect regulatory compliance and brand violations automatically

AffiliateWP

AffiliateWP

Create and manage self-hosted affiliate programs on WordPress websites

Affise

Affise

Track, manage, and pay affiliates while monitoring performance marketing campaigns in real time

Airstride

Airstride

Automate vendor deal registrations and rebate reconciliation for IT resellers and MSPs

Ambassador

Ambassador

Manage referral, affiliate, partner, and customer loyalty programs with revenue attribution

AppVirality

AppVirality

Run and automate referral marketing campaigns for mobile and web applications

Awecom

Awecom

Monetize web traffic through live webcam affiliate programs

Cello, referral marketing, B2B SaaS referrals, affiliate marketing, partner programs, user-led growth, referral rewards, customer advocacy, Stripe referral integration, in-product referrals, recurring commissions, PayPal payouts, word-of-mouth marketing, fraud detection, referral tracking