You can use Bridg to turn anonymous brick-and-mortar retail purchases into identified customer profiles. It connects point-of-sale transaction data with privacy-safe consumer records to build profiles containing item-level purchase history. You can link unknown transactions to existing customer records or create new profiles with demographic and lifestyle attributes. This allows marketing teams to overcome identity loss from contactless payments, expand targetable audiences for digital campaigns, and measure retail media advertising performance across grocery stores, restaurants, and retail chains.
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