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Enterprise Layer Intelligence
Categories/Social Media Marketing/Brandwatch
Brandwatch

Brandwatch

Founded 2005

Monitor social media, analyze consumer trends, and manage influencer marketing campaigns

Pricing model

Paid

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Brandwatch to track consumer sentiment, monitor online discussions, and manage your social media accounts. It lets you schedule posts across social channels, respond to customer interactions from a unified inbox, and measure your social reach against competitors. You can also analyze web and search data to identify market trends, discover relevant influencers for marketing campaigns, and monitor potential brand risks before they grow. It brings together social listening, content publishing, and influencer relationship tracking for enterprise marketing teams.

What Brandwatch does

Schedule and publish posts across multiple social channelsTrack brand mentions and monitor customer sentimentManage and respond to direct messages and commentsIdentify and partner with online influencers for campaignsBenchmark follower growth and engagement against competitorsSet up automated alerts for negative publicity and PR risksExport social analytics and audience demographic reportsUnified content publishing calendar for multiple social accountsShared inbox to handle customer inquiries across networksWeb and social listening to track brand mentions in real timeSearch and generative AI data tracking to spot consumer intentInfluencer discovery and campaign tracking toolsCompetitor benchmarking to compare audience engagement and reachEarly alerts for emerging brand threats and PR crises

Pricing breakdown

Pricing model: Paid

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Brandwatch, social listening, consumer intelligence, social media management, influencer marketing, search intelligence, brand monitoring, competitor benchmarking, sentiment analysis, social media scheduling, shared inbox, trend analysis, crisis management, consumer research