Branch

Founded by Alex austin in 2014

Track mobile app attribution and route users through deep links

Pricing model

Free, Paid

Rating

★ Positive

Time to value

Immediate

You can use Branch to connect customer touchpoints across web, email, ads, and social channels directly into mobile apps. It creates deep links that route users to specific in-app content regardless of device or installation state. The system measures campaign performance, tracks conversions, and prevents ad fraud across paid and organic channels. You can also generate dynamic QR codes, run web-to-app conversion banners, and analyze user journeys to understand which marketing efforts drive mobile engagement, retention, and revenue without breaking links.

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What Branch does

Create universal deep links for marketing campaignsGenerate trackable QR codes for print and outdoor adsConfigure web-to-app smart banners on website pagesTrack return on ad spend across multiple ad networksIntegrate event postbacks with downstream analytics toolsMonitor mobile app install fraud and invalid trafficRoute email link clicks directly to native app screensDeep link routing across 6,000 edge casesMulti-touch mobile attribution trackingAutomated mobile ad fraud detectionWeb-to-app smart banner creationDynamic QR code generator for offline campaignsUniversal email deep linking into appsFirst-party marketing data recommendations

Pricing breakdown

Pricing model: Free, Paid

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MetaAWSBrazeAmplitude

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Branch, mobile measurement, deep linking, app attribution, mobile attribution, MMP, QR code marketing, app install tracking, ad fraud prevention, universal links, app links, mobile marketing, web-to-app, conversion tracking, customer journeys