Aforza

Founded 2019

Manage field sales, trade promotions, and distributor performance for consumer goods companies

Cost

Demo

Rating

★ People love it

Time to value

Long Setup (> 1 day)

You can use Aforza to run sales operations for consumer goods companies. It includes tools for field reps to execute store visits with offline mobile support, trade promotion planning with full P&L tracking, distributor management for indirect routes to market, and shelf auditing via image capture. An AI layer called Ava gives real-time recommendations to field teams, finance staff, and key account managers to improve in-store execution and recover revenue from deductions.

What Aforza does

Execute guided store visits using offline mobile app on phone or tabletBuild trade promotions with calendars, P&L tracking, and automated accrualsAudit store shelves using image capture and AI scoringTrack distributor orders and performance across indirect routes to marketGet real-time recommendations on what action to take next in any storeModel trade promotion scenarios to forecast revenue impact before spend is committedRecover revenue by flagging and managing invalid retailer deductionsUnify retailer POS data, field execution data, and third-party data into one viewOffline mobile app for field reps that works without internet connection in storesAI assistant Ava gives real-time next-best-action recommendations to reps and managersImage capture of store shelves converts photos into store audit results with 96% accuracyTrade promotion builder with P&L visibility, accruals, and automated claims processingDistributor management system for tracking orders, coverage, and partner performanceScenario planning lets trade teams model promotion outcomes before committing spendUnified data layer connects retail execution, trade, and distributor data in one viewPre-built business process library for faster implementation of sales best practices

Frequently asked

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