Wicked Reports

Founded 2015

Track paid ad attribution across channels to connect actual customer purchases to specific clicks

Pricing model

Paid

You can use Wicked Reports to connect every customer purchase directly to the exact ad click that generated it. The system separates brand new buyers from repeat customers across ad networks like Meta, Google, TikTok, and Pinterest. Instead of trusting self-reported numbers from advertising networks, you get verified first-party data tied to real order records. It provides weekly recommendations on whether to scale up, pause, or kill specific campaigns. You can also connect AI models like ChatGPT or Claude directly to inspect your marketing metrics.

What Wicked Reports does

Connect ad network accounts to map campaign clicks to ordersIdentify ad creatives that generate genuine new customer conversionsSend verified new customer conversion events back to advertising networksQuery marketing attribution data using ChatGPT or ClaudeReview weekly spend recommendations to adjust ad budgetsTrack revenue performance across extended buyer consideration windowsFirst-party click attribution that ties every purchase to an ad clickSeparation of new customers from returning buyers at campaign and creative levelsWeekly scale, chill, or kill budget recommendations for each ad channelConversion event syncing back to ad networks to target real buyersModel Context Protocol server to connect ChatGPT and Claude to attribution dataBuilt-in automated analyst that queries verified transaction records