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Enterprise Layer Intelligence
Categories/Advertising/TikTok Ads
TikTok Ads

TikTok Ads

Founded 2019

Run video advertisements to reach targeted social audiences

Pricing model

Paid

You can use TikTok Ads to create, manage, and track video ad campaigns across TikTok feeds. The service allows you to reach potential customers by targeting specific demographics, user interests, behaviors, and devices. You can set daily or lifetime budgets, pick automated bidding methods, and design custom audience segments to locate repeat buyers. Built-in creative options help you assemble promotional videos and catalog showcases. In addition, reporting analytics let you monitor ad clicks, conversion rates, app installs, and overall revenue returns directly from your campaign dashboard.

What TikTok Ads does

Set up daily and lifetime advertising budgetsTarget specific customer demographics and interest categoriesUpload and format promotional video filesTrack conversion rates and cost per acquisitionBuild custom and lookalike audience groupsConfigure automated bidding caps for ad auctionsFull-screen vertical video ad placements with audioDemographic, interest, behavior, and device targeting optionsAutomated bidding strategies including lowest cost and cost capCustom and lookalike audience creation for user retargetingProduct catalog formats linked directly to shopping feedsConversion and return on ad spend tracking tools

Pricing breakdown

Pricing model: Paid

Frequently asked

ShopifyShopifyWooCommerceWooCommerceBigCommerceBigCommerceSalesforceSalesforceZapierZapier

Used by

Anna Chernikova

Anna Chernikova

Founder / CEO

In their stack
Georgia Lewis Anderson

Georgia Lewis Anderson

Founder / CEO

In their stack
Connect
Rob Mengelis

Rob Mengelis

Founder / CEO @ Eldra Group

In their stack
Connect

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TikTok Ads, TikTok for Business, video ads, social media advertising, campaign management, conversion tracking, custom audiences, lookalike audiences, mobile advertising, ad bidding, catalog ads, ecommerce marketing, lead generation, ad targeting, performance marketing