Tealium

Founded by Mike Anderson in 2008

Collect, unify, and route customer data across web, mobile, and cloud applications in real time

Pricing model

Demo, Paid

Rating

★ Positive

Time to value

> 10 Hours

You can use Tealium to connect customer interaction data across websites, mobile apps, and enterprise servers into unified visitor profiles. The software collects events, enforces privacy preferences at capture, and resolves visitor identities as they navigate different touchpoints. Once assembled, you can orchestrate data flows directly into marketing channels, ad networks, data warehouses, or AI models. It acts as a central hub where marketing, analytics, and engineering teams access consented customer records to trigger personalized messages, train algorithms, and monitor multi-channel campaigns without custom engineering.

What Tealium does

Capture web and mobile app event streams via client-side and server-side trackingMerge anonymous visitor IDs with authenticated customer accounts in real timeConfigure consent policies to block tags when users opt out of data sharingMap event parameters to destination attributes across third-party marketing toolsBuild custom audience segments based on visit history and purchase behaviorsFeed live customer context into automated customer service agents and modelsSend offline transaction data to ad network conversion tracking APIsReal-time event capture across web, mobile, server-side, and IoT sourcesCentralized consent enforcement and user privacy management at collectionIdentity resolution to merge anonymous and known user profiles across devicesOver 1,300 pre-built connectors for martech, ad platforms, and cloud warehousesNative reverse ETL and zero-copy activation directly from cloud data storesReal-time Context API to feed customer context directly into AI modelsServer-side conversion API connections to mitigate third-party cookie lossAudience segmentation tools native to data warehouses like Snowflake

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Snowflake

OpenAI

Google Cloud

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