Use cases
Inventory
Find every tool, owner, seat, and cost.
Savings
Catch waste, overlap, and renewals early.
Access
Onboard and offboard across your stack.
Context
Map how people, tools, spend, and agents connect.
For
Founders
Protect runway by seeing every tool and cost.
Engineering
Control AI usage, access, and provider spend.
Finance
Reconcile software spend and find waste.
Operations
Keep inventory, access, and renewals current.
Resources & company
Resources
Guides and practical software insights.
Manifesto
Why software operations need a new model.
Press
Company news and media resources.
Partners
Build and grow with ELI.
IntegrationsStacksTools
Talk to a humanDiscover my stack
IntegrationsStacksTools
Discover my stackTalk to a human

Company

  • Home
  • Manifesto
  • Talk to us
  • Partners

Help

  • Terms of service
  • Privacy policy
  • Docs

Product

  • Inventory
  • Savings
  • Access
  • Context

For teams

  • Founders
  • Engineering
  • Finance
  • Operations

Explore

  • Integrations
  • Tools
  • Stacks
  • Startup credits
  • Articles

Socials

  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
Enterprise Layer Intelligence
Categories/Data Platform & Integration/Supermetrics
Supermetrics

Supermetrics

Founded by Mikael Thuneberg in 2013

Pull marketing data directly into spreadsheets, dashboards, and AI assistants for reporting

Pricing model

Free Trial

Rating

★ Positive

Time to value

Immediate

You can use Supermetrics to collect marketing data from advertising networks, analytics accounts, and social channels into a single destination. It pulls metrics directly into spreadsheets, business intelligence dashboards, data warehouses, or AI chat assistants without manual exports. You can clean, standardize, and organize cross-channel ad spend, conversions, and campaign results automatically. This allows you to build updating reports, track return on investment across clients or brands, and push clean audience data back into advertising platforms to adjust campaigns based on real-time performance.

What Supermetrics does

Connect advertising accounts to reporting dashboardsAutomate data refresh schedules for marketing spreadsheetsQuery marketing data using plain language promptsStandardize naming conventions and metric dimensionsExport cross-channel campaign data to cloud warehousesSync customer segments to ad platformsConnects marketing platforms directly to spreadsheets and data warehousesConnects live marketing data to Claude for conversational insightsCleans and standardizes metrics across multiple advertising networksBuilds live dashboards that refresh automatically without codingPushes audience segments and insights back to advertising networksProvides enterprise access controls, single sign-on, and region selection

Pricing breakdown

Pricing model: Free trial

PlanList price
Starter$55 / mo
Starter (annual billing)$44 / mo, billed annually
Growth$222 / mo
Growth (annual billing)$177 / mo, billed annually

Frequently asked

ClaudeClaude

Used by

Anthony Collias

Anthony Collias

Founder @ Stasher

In their stack
Connect

Want a tailored answer?

See whether Supermetrics fits your stack.

Techbible weighs Supermetrics against what you already pay for, your team shape, and the work that's actually happening. Free to start.

Side by side

Compare Supermetrics

Search the catalog or pick a similar tool to compare pricing, features, and fit.

Or pick from similar tools

More in Data Platform & Integration

All tools →
Windsor.ai

Windsor.ai

Connect marketing and business data to analytics tools, spreadsheets, and artificial intelligence chats

Ellie.AI

Ellie.AI

Design conceptual data models and maintain business glossaries collaboratively in your browser

MotherDuck

MotherDuck

Run fast SQL analytics in the cloud using DuckDB without managing infrastructure

Pinecone

Pinecone

Store and search vector embeddings at scale for retrieval-augmented generation applications

Qdrant

Qdrant

Store, search, and manage high-dimensional vector embeddings for machine learning applications

Acceldata

Acceldata

Monitor data quality, track pipeline performance, and manage enterprise workloads across hybrid environments

AdOpt

AdOpt

Manage website cookie banners and user consent to comply with privacy regulations

AGYL AI

AGYL AI

Reconcile conflicting business records across different apps into verified data for artificial intelligence

Supermetrics, marketing analytics, data integration, reporting automation, Google Sheets connector, Claude integration, marketing dashboard, ad spend tracking, cross-channel reporting, data pipeline, Looker Studio, BI connectors, campaign analytics, data normalization