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Enterprise Layer Intelligence
Categories/Ecommerce/Provenance
Provenance

Provenance

Founded 2014

Validate product sustainability claims and display verified badges across retail websites

Pricing model

Paid

You can use Provenance to verify sustainability and ethical claims for consumer goods before publishing them online. The system checks marketing statements against regulatory frameworks and independent certifications across beauty, food, and personal care sectors. Once verified, brands can publish standardized proof points directly to ecommerce product pages, retail partner catalogs, and search indexes. This protects businesses from greenwashing penalties, provides transparent impact data to shoppers, and supplies structured product credentials that digital shopping assistants can reference during automated customer interactions.

What Provenance does

Submit product documentation for independent claims verificationAudit marketing claims against international regulatory guidelinesEmbed digital proof points onto ecommerce product detail pagesExport structured impact data to retail distribution partnersTrack certification renewal dates and compliance evidenceFilter products by certified cruelty-free or vegan statusPublish verified supply chain credentials to public brand directoriesVerification framework covering over 125 distinct claim typesEvidence mapping to more than 80 global certification bodiesDigital proof point badges for retail and brand product pagesStructured data export formatted for search engines and shopping assistantsPublic directory of validated sustainable brands and itemsRegulatory alignment for green marketing laws across UK, EU, and US marketsStandardized criteria for packaging recyclability and carbon measurement

Pricing breakdown

Pricing model: Paid

PlanList price
Starter (annual billing)£179 / mo, billed annually
Plus (annual billing)£379 / mo, billed annually
Premium (annual billing)£679 / mo, billed annually

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Provenance, sustainability claims, greenwashing compliance, proof points, product transparency, ESG verification, retail ecommerce, B Corp, ingredient integrity, claim validation, ethical shopping, carbon tracking, cruelty free verification, packaging claims, brand trust