Founded by Not Applicable in 2017
Identify in-market B2B buyers and launch targeted marketing campaigns across multiple advertising channels
Pricing model
Free Trial
Rating
★ Mixed Reviews
Time to value
Immediate
You can use Propensity to identify specific B2B buyers engaging with your brand and deliver targeted marketing campaigns directly to them. The system uncovers website visitors at the contact level, enriches profiles with verified firmographic data, and gauges active buyer intent. You can launch account-based marketing campaigns across social media, display networks, and contextual placements, or set up geofencing around events. Once high-intent prospects interact with your ads or visit your website, you can score leads and sync actionable contact data directly to your CRM.
What Propensity does
Pricing breakdown
Pricing model: Free trial
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