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Enterprise Layer Intelligence
Categories/Advertising/Propensity
Propensity

Propensity

Founded by Not Applicable in 2017

Identify in-market B2B buyers and launch targeted marketing campaigns across multiple advertising channels

Pricing model

Free Trial

Rating

★ Mixed Reviews

Time to value

Immediate

You can use Propensity to identify specific B2B buyers engaging with your brand and deliver targeted marketing campaigns directly to them. The system uncovers website visitors at the contact level, enriches profiles with verified firmographic data, and gauges active buyer intent. You can launch account-based marketing campaigns across social media, display networks, and contextual placements, or set up geofencing around events. Once high-intent prospects interact with your ads or visit your website, you can score leads and sync actionable contact data directly to your CRM.

What Propensity does

Build custom audience lists using firmographic and behavioral filtersLaunch omnichannel display and social media ad campaignsDe-anonymize website traffic to see individual buyer engagementEnrich prospect profiles with verified email and phone recordsSet up location parameters for event geofencing campaignsConfigure lead scoring rules based on ad interactions and page visitsExport high-intent leads automatically to HubSpot or SalesforceContact-level intent data to reveal individual buyers engaging with your brandAudience builder to filter prospects by industry, job title, and tech stackDouble-verified contact and account data enrichmentContextual advertising that places ads near relevant online publicationsLocation-based geofencing targeting users near industry events and venuesWebsite visitor de-anonymization that ties site visits back to specific peopleCustom lead scoring models based on buyer fit and engagement signalsTwo-way data synchronization with Salesforce and HubSpot

Pricing breakdown

Pricing model: Free trial

PlanList price
Essential$2,000 / mo
Strategic$3,000 / mo
Unlimited$4,000 / mo

Frequently asked

SalesforceSalesforceHubSpotHubSpotFacebookFacebook

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Propensity, account-based marketing, ABM, B2B marketing, contact-level intent, contextual advertising, geofencing, website tracking, data enrichment, lead scoring, audience builder, Salesforce integration, HubSpot integration, intent data, demand generation, GTM automation