Plurio by Elly Analytics

Founded 2019

Automate performance marketing analyses and reallocate ad budgets based on customer lifetime value

Pricing model

Demo

You can use Plurio to analyze paid ad campaigns, forecast outcomes, and automatically adjust performance marketing budgets. It connects your ad networks, CRM, and revenue data to measure true customer lifetime value rather than surface-level metrics. You can ask questions about campaign performance in plain English, schedule automated creative fatigue checks, and set execution rules to pause underperforming ads or scale winning creatives across channels like Meta and Google. The system continuously refines execution rules using historical conversion data to cut acquisition costs.

What Plurio by Elly Analytics does

Track customer lifetime value across multi-channel paid ad campaignsDetect creative fatigue across active ad sets automaticallyReallocate advertising budgets toward high-retention customer segmentsQuery cross-channel advertising data using plain English promptsSet automated guardrails to pause or scale ad campaignsUnify ad spend with CRM conversion and retention dataGenerate recurring automated campaign performance summariesConnects ad networks, CRM records, and revenue metrics into a unified data modelNatural language chat interface for querying cross-channel advertising metricsScheduled automated scans for creative fatigue and budget pacingAutomated rule execution to scale, pause, or reallocate spend directly on ad networksBuilt-in marketing mix modeling and customer lifetime value forecastingContinuous rule refinement using machine learning trained on historical campaign resultsHuman-in-the-loop approval workflows with transparent reasoning before rules execute