Operative

Founded by Lorne Brown in 2025

Manage advertising orders, inventory, and broadcast traffic across linear and digital media channels

Pricing model

Contact for pricing

Rating

★ Positive

Time to value

Minutes

You can use Operative to manage advertising sales and operations across broadcast television, streaming video, digital audio, and retail media networks. It connects your sales orders with traffic, scheduling, and billing systems to coordinate campaigns across linear and digital channels. You can track inventory availability, manage media rights, and automate line-item execution for cross-format ad packages. Operative also provides unified reporting to evaluate campaign performance and inventory yield, making it easier for large media organizations to handle complex ad sales workflows from proposal to billing.

What Operative does

Create and approve media sales proposalsSchedule broadcast commercial breaks and traffic logsTrack ad inventory availability across television and webReconcile delivery discrepancies against billed amountsGenerate cross-channel campaign delivery reportsVerify broadcast programming licensing rightsManage rate cards and pricing across media formatsCentralized advertising order management for digital and linear mediaBroadcast network programming scheduling and rights managementAutomated broadcast traffic, billing, and ad placementCross-channel inventory yield tracking and reportingRetail media network ad sales and workflow supportUnified revenue reporting and cross-format campaign analytics

Pricing breakdown

Pricing model: Contact for pricing

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Tutorials & Demos

Frequently asked

Based on the search results, Google Ad Manager, Salesforce CRM, Microsoft Dynamics 365, WideOrbit (Linear Traffic), Imagine Communications, NetSuite (ERP), SAP Financials, Xandr (Monetize)

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