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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Openprise
Openprise

Openprise

Founded 2014

Clean, enrich, and route go-to-market data across business databases without code

You can use Openprise to clean, standardize, and route your go-to-market data across sales and marketing systems without writing code. It connects directly with your customer relationship management tools, marketing automation databases, and warehouses to eliminate duplicate records and enrich incomplete contacts. You can automate list loading, set up custom lead-to-account matching rules, and manage lead scoring models. It also coordinates multiple data vendors in waterfalls, manages prompt workflows for operations tasks, and ensures consistent records across your entire commercial tech stack.

What Openprise does

Merge duplicate customer recordsBuild automated lead routing rulesNormalize messy form submission dataEnrich prospect accounts with third-party firmographicsCalculate account engagement scoresMap imported CSV columns to database fieldsSync records between marketing platforms and data warehousesAutomated list loading and ingestionMulti-vendor data enrichment waterfallsRule-based contact and lead deduplicationLead-to-account matching and territory routingNo-code lead and account scoring modelsDynamic audience segmentation and cross-system syncingBidirectional data synchronization across CRMs and warehouses

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Openprise, Data Orchestration, RevOps, Data Cleansing, Deduplication, Lead Routing, Data Enrichment, Lead Scoring, List Loading, System Integration, CRM Data, Marketing Operations, Sales Operations, Data Standardization