You can use Narrative to automatically normalize disparate data sets without rebuilding schemas or writing custom translation pipelines. The system maps incoming data to a universal standard at query time directly inside your cloud environment. You can construct custom identity graphs, enrich records with third-party datasets, and deliver audience segments directly to ad networks like Google and Meta. Narrative also features a marketplace where teams can securely buy, sell, and license data assets without losing control over their internal governance policies.
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