mParticle

Founded by Andrew Katz in 2013

Connect customer data across apps and build targeted marketing audiences

Pricing model

Demo

Rating

★ People love it

Time to value

Long Setup (> 1 day)

You can use mParticle to collect customer data from web and mobile apps, organize it into unified user profiles, and send it directly to your marketing and analytics services. The service lets you create dynamic audience segments, predict customer churn or purchase likelihood, and suppress ads to recent buyers automatically. You can also connect first-party data to advertising networks to increase match rates and target entire households rather than just single devices, keeping your customer records secure and synchronized across every channel.

What mParticle does

Build custom user audiences based on behavioral attributesConnect marketing channels with first-party customer dataCalculate customer churn risk using predictive scoringSuppress converted users from active paid advertising listsUnify duplicate user profiles across multiple web and mobile devicesExport customer behavioral segments to ad networksReal-time identity resolution across web and mobile touchpointsMatch Boost to lift audience match rates on ad networksPredictive audience scoring for churn and conversion probabilitiesHousehold-level targeting and suppression signalsDirect connections to more than 300 tools and servicesAudience expansion based on first-party customer behaviors

Pricing breakdown

Pricing model: Book a demo

Tutorials & Demos

Frequently asked

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