mParticle

Founded by Andrew Katz in 2013

Collect customer data and activate it across marketing channels

Cost

Demo

Rating

★ People love it

Time to value

Long Setup (> 1 day)

You can use mParticle to collect first-party customer data and use it to build audiences, run targeted campaigns, and personalize customer experiences. It connects data from apps, websites, and other sources, then lets marketers create audience segments without relying on engineering teams. Features include predictive audience scoring, identity resolution, real-time segmentation, match rate boosting for paid media, and over 300 integrations with ad networks, analytics tools, and marketing systems.

What mParticle does

Create audience segments based on behavioral and transactional dataSync audience lists to Meta, Google, and other ad networks in real timeScore customers by predicted lifetime value or churn riskSet up automated lifecycle journeys triggered by customer behaviorResolve customer identity across mobile, web, and offline touchpointsMonitor data quality and governance across all incoming data streamsExpand addressable audiences without broadening targeting parametersSuppress converted customers from active acquisition ad campaignsBoosts audience match rates by up to 2x for Meta and Google Ads with one clickPredicts which customers are likely to churn, convert, or increase spendingIdentifies household-level relationships in first-party data for shared-purchase campaignsBuilds and activates audience segments without needing engineering supportProvides real-time customer identity resolution across devices and channelsExpands undersized audiences using behavioral signals from best customersConnects to 300+ marketing, analytics, and advertising toolsIncludes agentic AI that interprets plain-language audience descriptions and suggests segmentation logic