Use cases
Inventory
Find every tool, owner, seat, and cost.
Savings
Catch waste, overlap, and renewals early.
Access
Onboard and offboard across your stack.
Context
Map how people, tools, spend, and agents connect.
For
Founders
Protect runway by seeing every tool and cost.
Engineering
Control AI usage, access, and provider spend.
Finance
Reconcile software spend and find waste.
Operations
Keep inventory, access, and renewals current.
Resources & company
Resources
Guides and practical software insights.
Manifesto
Why software operations need a new model.
Press
Company news and media resources.
Partners
Build and grow with ELI.
IntegrationsStacksTools
Talk to a humanDiscover my stack
IntegrationsStacksTools
Discover my stackTalk to a human

Company

  • Home
  • Manifesto
  • Talk to us
  • Partners

Help

  • Terms of service
  • Privacy policy
  • Docs

Product

  • Inventory
  • Savings
  • Access
  • Context

For teams

  • Founders
  • Engineering
  • Finance
  • Operations

Explore

  • Integrations
  • Tools
  • Stacks
  • Startup credits
  • Articles

Socials

  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
Enterprise Layer Intelligence
Categories/Social Media Marketing/Metricool
Metricool

Metricool

Founded 2016

Schedule social media posts, analyze performance metrics, and manage ad campaigns across networks

Pricing model

Free Tier, Paid

You can use Metricool to plan, schedule, and analyze your social media content from a single dashboard. It allows you to drag and drop posts into a visual calendar, discover the best times to publish, and automatically publish across multiple networks like Meta, LinkedIn, and TikTok. You can review detailed performance analytics, generate automated reports for clients, monitor competitor activity, and handle comments and direct messages in one unified inbox. It also includes tools to run ad campaigns and create bio link pages.

What Metricool does

Schedule social media posts across multiple networksMonitor engagement metrics and audience growthReply to direct messages and post commentsGenerate automated marketing performance reportsBuild custom landing pages for social media biosTrack competitor performance across social channelsManage and track online advertising campaignsVisual drag-and-drop calendar for cross-network schedulingBest time to post recommendations based on active audience dataUnified inbox to respond to comments and direct messagesAutomated performance report generation with customizable templatesIntegrated management for Google, Facebook, and TikTok ad campaignsDM automation flows to send links and direct customer interactionsSmartlinks tool to build and track custom bio link pagesGoogle Looker Studio connector for advanced data reporting

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price
FreeFree
Starter (annual billing)$20 / mo, billed annually
Starter$25 / mo
Advanced (annual billing)$53 / mo, billed annually
Advanced$67 / mo

Frequently asked

MetaMetaZapierZapierGoogle Business ProfileGoogle Business Profile

Used by

Caitlin Gaffney

Caitlin Gaffney

VP of Marketing @ ELI

In their stack
Connect
Georgia Lewis Anderson

Georgia Lewis Anderson

Founder / CEO

In their stack
Connect

Want a tailored answer?

See whether Metricool fits your stack.

Techbible weighs Metricool against what you already pay for, your team shape, and the work that's actually happening. Free to start.

Side by side

Compare Metricool

Search the catalog or pick a similar tool to compare pricing, features, and fit.

Or pick from similar tools

More in Social Media Marketing

All tools →
Dash Social

Dash Social

Manage social accounts, schedule posts, monitor brand mentions, and analyze audience performance

Blotato

Blotato

Schedule and publish content across nine social networks

SocialBee

SocialBee

A tool for managing and automating your social media accounts.

Brand24

Brand24

Helps you monitor your brand online.

Castmagic

Castmagic

Convert audio and video recordings into transcripts, summaries, and social media posts

Repurpose.io

Repurpose.io

Automate content distribution across multiple platforms.

Taplio

Taplio

Write, schedule, and automate engagement for LinkedIn content to generate new leads

⚡ GoodUnited ⚡

⚡ GoodUnited ⚡

Convert social media followers into recurring nonprofit donors through automated direct messaging

Metricool, social media management, post scheduling, social analytics, content calendar, social media inbox, ad management, bio link, report generation, competitor analysis