MediaRadar

Founded by Todd Krizelman in 2007

Track competitor ad spending, creative strategies, and media placements across channels

Cost

Demo

Rating

★ People love it

Time to value

Requires Expertise

You can use MediaRadar to monitor advertising activity across 30+ media channels, covering over 5 million brands and $280 billion in media spend. It lets you see what competitors are spending, which creatives they're running, and where they're placing ads. Brands use it to build media strategies, agencies use it for competitive planning, and publishers use it to find new sales prospects and prepare data-backed pitches. The library includes 35 million+ creative assets from North America.

What MediaRadar does

Search competitor ad campaigns by brand, category, or media channelDownload and review competitor creative assets for strategy analysisBuild prospect lists of brands actively spending in a target categoryAnalyze share of wallet for existing and potential publisher clientsTrack month-over-month media spend changes for a set of competitor brandsGenerate reports on advertising trends across specific industriesIdentify new entrants to a media channel for early outreachCompare media mix across brands to inform agency planning recommendationsTracks ad spend across 30+ media channels including streaming TV, social, and digitalLibrary of 35 million+ creative assets from North American advertisersIdentifies new advertisers entering a category or channelShows competitor media mix shifts and budget allocations over timeProvides share-of-wallet analysis for publisher sales teamsCovers 5 million brands with historical and current campaign dataIncludes Vivvix data for broader traditional media coverage