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Enterprise Layer Intelligence
Categories/Advertising/MediaRadar
MediaRadar

MediaRadar

Founded by Todd Krizelman in 2007

Track competitor advertising spend, media mix, and creative campaigns across multiple channels

Pricing model

Demo

Rating

★ People love it

Time to value

Requires Expertise

You can use MediaRadar to track advertising investments, monitor competitor campaigns, and discover new sales prospects across digital and traditional media channels. The platform lets media sales teams uncover brand spending habits, pitch prospects with tailored ad data, and identify key decision-makers. Brand and agency marketers can analyze competitors' media strategies, evaluate creative performance, and spot emerging market trends. By aggregating intelligence on millions of brands, it helps teams make informed decisions about media planning, prospecting, and campaign investments.

What MediaRadar does

Analyze competitor media spend across channelsSearch and view active ad creative assetsGenerate sales prospect lists based on ad spend criteriaCompare brand share of wallet within an industryMonitor shifts in media mix allocations over timeExport advertising intelligence reports for client presentationsCross-channel advertising spend tracking across broadcast, digital, and streamingExtensive creative library with millions of searchable ad assetsCompetitive media mix breakdown by brand and industryAd sales prospecting tools with verified advertiser detailsEvent and sports sponsorship investment trackingReal-time alerts on shifts in brand ad spending and channel allocationGranular category and industry benchmark reports

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Salesforce (Native Sync), HubSpot (Native Sync), Microsoft Dynamics 365, MediaRadar Data Cloud (API), Tableau, Google Data Studio, Snowflake (Data Share), Amazon S3 (Data Feeds), Salesforce (Native), HubSpot (Native), MediaRadar Data Cloud API

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MediaRadar, advertising intelligence, ad spend tracking, media planning, competitor ad tracking, ad sales prospecting, creative library, media mix analysis, streaming TV ads, brand advertising insights, share of wallet analysis, Vivvix data, cross-channel media data, ad monitoring, media sales intelligence