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Enterprise Layer Intelligence
Categories/Marketing and Advertising/MassiveImpact
MassiveImpact

MassiveImpact

Founded by Seffi Shapira in 2007

Deliver targeted mobile performance advertising campaigns across global networks

Pricing model

Paid

Rating

★ Mixed Reviews

Time to value

Moderate Setup (1-3 hours)

You can use MassiveImpact to run performance-based mobile advertising campaigns across smartphone networks. It connects mobile advertisers with publishers to track user actions, conversions, and app installs in real time. The service focuses on guaranteed return on investment by charging advertisers only when users perform desired actions rather than just viewing impressions. Marketers and brands can track click-through rates, test ad creative variations, and monitor mobile traffic sources across multiple geographic regions to acquire active users and scale digital customer acquisition efforts efficiently.

What MassiveImpact does

Set up performance-based mobile advertising campaignsTrack conversion rates for app download campaignsUpload and test banner creative variationsConfigure cost-per-action bidding targetsMonitor traffic quality from mobile publisher sourcesGenerate reports on return on advertising spendTracks mobile conversions and app installs in real timeCharges advertisers only when users complete specific actionsMonitors mobile ad campaign performance across global ad networksTargets mobile smartphone users based on device and demographic dataAdjusts ad delivery to lower user acquisition costsProvides reporting dashboards to review return on ad spend

Pricing breakdown

Pricing model: Paid

Tutorials & Demos

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