Laurence

Founded by Matthew Chen in 2025

Automate Amazon advertising bids and keyword adjustments to maximize profit margins

Pricing model

Demo

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Laurence to automate your Amazon advertising campaigns and protect your product margins. The system calculates true profitability by factoring in fees, returns, and cost of goods sold before placing bids. It automatically adjusts bids up to 24 times a day, reallocates budget to winning search terms, and negates wasteful clicks. You can set targets for lifetime value, customer acquisition cost, or organic ranking. The system also audits listings, tracks inventory reorder timelines, and answers account performance questions directly inside Slack.

What Laurence does

Adjust Amazon PPC bids twenty-four times dailyHarvest converting search terms into new ad groupsAdd negative keywords to eliminate non-converting clicksCalculate true product contribution margins including FBA feesDefend brand search terms against competitor conquestingSend automated weekly performance reports to team channelsForecast inventory reorder dates based on sales velocityReal-time bid adjustments updated twenty-four times per dayBidding formulas based on unit economics, fees, and true product marginsAutomatic keyword harvesting to promote converting search queriesNegative keyword automation to cut spend on non-converting search queriesSeparate placement pricing across Top of Search, Rest of Search, and Product PagesAutomated branded search defense to retain brand placement at minimum spendConversational brand reporting interface directly integrated with SlackInventory reorder point tracking linked to live sales velocity

Pricing breakdown

Pricing model: Book a demo

Tutorials & Demos

Frequently asked

Slack

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