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Enterprise Layer Intelligence
Categories/Advertising/Kochava
Kochava

Kochava

Founded by Charles Manning in 2011

Track marketing attribution and measure user conversions across mobile, web, and television channels

Pricing model

Free Tier, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Kochava to measure ad campaign performance across mobile apps, websites, and connected television devices. It tracks user actions from initial ad clicks to app installs, registrations, and purchases. The service identifies fraudulent traffic in real time to stop wasted marketing spend. You can also build deep links that guide users directly to specific in-app content, run marketing mix modeling to evaluate channel lift, and centralize attribution data across ad networks to see which campaigns produce the highest returns.

What Kochava does

Configure mobile SDK tracking for iOS and Android appsGenerate deep links and QR codes for marketing campaignsSet up postback notifications for ad network partnersExport raw event data to external cloud data warehousesReview fraudulent install reports and block suspicious publishersCalculate return on ad spend across paid media channelsReal-time fraud detection and blocking for app installsCross-device attribution across mobile, web, and connected TVDeep linking support via custom URLs and QR codesAlways-on marketing mix modeling to measure incrementalityCampaign management and automated rules for Apple Search AdsSupport for Apple SKAdNetwork and AdAttributionKit trackingCustomizable dashboards and automated data export

Pricing breakdown

Pricing model: Free tier, Paid

PlanList price
Free App AnalyticsFree
Foundation$500 / mo
Enterprise$2,000 / mo
View full pricing page ↗

Tutorials & Demos

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Kochava, mobile measurement partner, MMP, marketing attribution, multi touch attribution, ad tracking, mobile app analytics, fraud prevention, deep linking, CTV attribution, marketing mix modeling, incrementality testing, SKAdNetwork, Apple Search Ads, cross-device measurement, ad fraud detection