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Enterprise Layer Intelligence
Categories/Advertising/Insighta
Insighta

Insighta

Founded 2022

Track multi-touch attribution and predict customer lifetime value across advertising channels

Pricing model

Paid

You can use Insighta to collect and clean marketing data from your entire advertising stack into a central warehouse. The service connects touchpoints across paid social, CTV, programmatic ads, and offline mailers to reveal full customer conversion journeys. You can evaluate campaign performance using multi-touch attribution, marketing mix modeling, and incrementality tests. It also generates predictive lifetime value metrics and SKU-level merchandising insights so you can direct budget toward high-margin products and customers who generate repeat purchases.

What Insighta does

Connect ad channels to track full conversion journeysForecast future customer lifetime valueAnalyze SKU-level sales driven by advertisingTrack view-through and click-through attributionMonitor new-to-brand customer acquisition ratesConsolidate marketing event logs into a warehouseRun marketing mix models to guide ad spendingMulti-touch attribution across digital and offline channelsPredictive customer lifetime value modelingAutomated data warehouse pipeline for tech stack dataSKU-level merchandising analytics for campaign spendCustomer cohort retention and time-to-second-purchase trackingMarketing mix modeling and incrementality testingCross-channel click and view-through measurement

Pricing breakdown

Pricing model: Paid

PlanList price
Core Plan$2,000 / mo

Frequently asked

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Insighta, marketing analytics, multi-touch attribution, marketing mix modeling, predictive LTV, customer lifetime value, data warehouse, ad reporting, merchandising analytics, incrementality testing, customer acquisition cost, conversion tracking