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Enterprise Layer Intelligence
Categories/Advertising/InMarket
InMarket

InMarket

Founded 2010

Target high-intent shoppers and measure real-world advertising return on investment across multiple channels

Pricing model

Paid

Rating

★ Mixed Reviews

Time to value

Quick Setup (< 1 hour)

You can use InMarket to identify active shoppers, launch targeted ad campaigns across devices, and measure the actual sales impact of your marketing spend. The service gathers consumer location and purchase data to build specialized target audiences. Marketers can activate media across mobile, connected TV, and web channels when buyers are most receptive. In addition, its measurement systems track physical store visits and product sales lift directly linked to media impressions, giving brands clear attribution data to evaluate campaign return on investment.

What InMarket does

Track store visits driven by mobile ad impressionsBuild custom audience segments based on shopping habitsGenerate incrementality reports for retail marketing campaignsDeliver targeted ad units across mobile and web inventoryCalculate return on ad spend across media channelsAnalyze consumer foot traffic trends around physical retail storesPredictive purchase modeling to identify in-market shoppersOmnichannel programmatic media activation across screens and devicesReal-time campaign incrementality and sales lift measurementPhysical foot traffic attribution linking digital ads to store visitsCustom brand analytics tracking consumer shopping patternsTurnkey high-impact dynamic ad creative formatsRetailer-specific reporting for packaged goods brands

Pricing breakdown

Pricing model: Paid

Frequently asked

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InMarket, marketing analytics, media activation, audience targeting, attribution measurement, foot traffic attribution, retail media, consumer insights, campaign incrementality, omnichannel marketing, CPG marketing, sales lift measurement, ROAS tracking