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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Funnel.io
Funnel.io

Funnel.io

Founded by Fredrik Skantze in 2014

Collect, clean, and export your marketing data to reporting destinations and warehouses

Pricing model

Paid

Rating

★ Positive

Time to value

Immediate

You can use Funnel to collect marketing and advertising performance data across hundreds of channels into a single repository. The system connects to over six hundred ad sources, standardizes metrics like cost and conversions, and cleans the data without requiring custom code. You can send this clean data directly to reporting dashboards, cloud data warehouses, or spreadsheet files. It also supports marketing mix modeling and attribution calculations so teams can understand campaign returns and allocate ad budgets accurately across different digital channels.

What Funnel.io does

Export marketing metrics to cloud data warehousesMap and align cross-channel advertising costsGenerate multi-touch attribution modelsConvert foreign ad spending figures into a single base currencyBuild automated reporting dashboards for marketing stakeholdersQuery unified marketing numbers using conversational interfacesArchive creative assets and correlate them with conversion metricsConnects to over 600 advertising and marketing data sourcesStandardizes metrics, currencies, and naming conventions automaticallySends structured marketing data directly to cloud data warehousesCalculates marketing mix modeling and multi-touch attributionProvides Model Context Protocol access for querying data with external language modelsDisplays historical ad creatives alongside campaign performance numbersOffers version-controlled configuration for engineering and data teams

Pricing breakdown

Pricing model: Paid

PlanList price
Starter (annual billing)$300 / mo, billed annually
Business (annual billing)$600 / mo, billed annually
View full pricing page ↗

Frequently asked

Google AdsGoogle AdsMeta AdsMeta AdsSnowflakeSnowflakeBigQueryBigQueryTableauTableauPower BIPower BI

Used by

danny balkwill

danny balkwill

Growth Manager @ Vitamasques

In their stack
Ghita EL Haitmy

Ghita EL Haitmy

CTO / VP of Engineering @ ELI

In their stack
Connect
Jonny Boyarsky

Jonny Boyarsky

CEO @ firstglance.io

In their stack

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Funnel, marketing analytics, data connectors, marketing data hub, ad spend tracking, marketing mix modeling, multi-touch attribution, data warehouse ingestion, reporting automation, ROAS tracking, Model Context Protocol, data modeling, no-code data preparation, campaign analytics, budget tracking