Freshpaint

Founded by Paul Biggar in 2019

Track healthcare marketing performance and conversion attribution while maintaining patient data privacy compliance

Pricing model

Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Freshpaint to collect patient engagement data on your healthcare website without violating privacy regulations like HIPAA. It replaces third-party tracking pixels with privacy-safe data collection, preventing unauthorized data sharing with advertising networks. You can track full-funnel patient journeys from initial ad clicks to booked appointments, measure marketing return on investment, and send sanitized conversion events to advertising services like Google Ads. It also audits web trackers across your site to detect and eliminate compliance risks before they become legal issues.

What Freshpaint does

Audit web tracking scripts for patient privacy compliance risksSend privacy-safe conversion events to advertising networksTrack patient journey attribution across digital marketing channelsMeasure marketing return on ad spend for medical appointmentsFilter protected health information before data reaches downstream analyticsGenerate compliance reports for internal legal and security teamsHIPAA-compliant marketing data collection without traditional tracking pixelsWeb Tracker Manager to scan and monitor third-party scripts across sitesFull-funnel patient journey attribution from ad click to booked appointmentSanitized conversion data forwarding to ad networks like Google AdsAutomatic masking and blocking of sensitive patient health informationAudit reporting for healthcare regulatory compliance including HIPAA and CIPACampaign performance tracking across multiple clinic locations or hospital branches

Pricing breakdown

Pricing model: Paid

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