FreeWheel

Founded by Doug Knopper in 2007

Connect advertisers directly to streaming TV video inventory from major publishers

Cost

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use FreeWheel to buy and sell streaming video advertising inventory directly between advertisers and publishers. Advertisers get direct access to premium video ad slots across major streaming services, while publishers control how they monetize their video content. The tool includes real-time reporting, AI-driven ad decisioning, and APIs for custom integrations. It cuts out middlemen in the ad buying process, aiming to reduce costs and improve how ad budgets are spent.

What FreeWheel does

Buy streaming video ad inventory directly from publishersSet monetization rules and pricing for video ad slotsActivate first-party audience IDs for ad targetingMonitor ad campaign delivery and performance in real timeAutomate ad decisioning using built-in AI toolsBuild custom ad workflows using FreeWheel APIsCurate premium video inventory packages for specific buyersManage cross-screen ad campaigns across connected TV and digital channelsDirect connections between advertisers and premium streaming publishers without extra middlemenReal-time reporting on ad impressions and campaign performanceAI-driven automation for ad decisioning across streaming inventorySeparate buy-side and sell-side product suites tailored to advertisers and publishersCurated inventory management letting publishers set rules for who buys their ad slotsFirst-party ID activation for audience targeting in streaming environmentsAPIs and developer tools for custom integrations and workflow automationCross-screen video inventory management across connected TV, desktop, and mobile