FreeWheel

Founded by Doug Knopper in 2007

Connect advertisers directly to streaming television inventory across major video publishers

Pricing model

Demo

Rating

★ Mixed Reviews

Time to value

Requires Expertise

You can use FreeWheel to manage, buy, and sell digital video advertising across connected TV and streaming devices. The system connects media buyers directly with large broadcast and digital publishers, reducing intermediary fees and ad serving delays. Publishers can monetize their video inventory across multiple screens while retaining full control over pricing and deal terms. Advertisers gain access to targeted audience curation, automated ad delivery, and real-time performance reporting. Developer APIs also allow engineering teams to build custom integrations and programmatic workflows into their existing infrastructure.

What FreeWheel does

Buy streaming television advertising inventoryMonetize video streams across connected devicesSet up custom curated inventory packagesConfigure ad frequency caps and competitive separationTrack video ad delivery metrics and revenueIntegrate ad servers using developer APIsApply audience targeting using first-party IDsDirect connections between media buyers and premium streaming TV publishersAdvertiser Suite for buying and managing programmatic video campaignsPublisher Suite for managing inventory and monetization rules across devicesCuration Hub to package inventory and apply first-party identity dataAutomated ad delivery rules to prevent repetitive commercials in video podsReal-time analytics and reporting for impression delivery and campaign spendDeveloper APIs to build custom ad workflows and programmatic integrations

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Comcast, NBCUniversal, Comcast/NBCUniversal, Sky Media, Adobe Advertising Cloud, Nielsen, Comscore, Google Ad Manager, Magnite, Salesforce (via API), Comcast/NBCUniversal native stack, Nielsen measurement services, Comscore audience data, Google Ad Manager (MCM), Salesforce via custom API, Sky Media ecosystem, Beeswax (DSP integration), Nielsen Measurement, Comscore Data, Magnite (SSP), Beeswax (DSP), Beeswax DSP integration

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