Footprints AI

Founded by Dan Marculescu & Paul Gheorghiu in 2019

Run retail media campaigns targeting real shoppers with closed-loop sales measurement

Pricing model

Demo

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Footprints AI to plan, launch, and measure retail advertising campaigns across in-store screens, apps, radio, and the open web. It targets shoppers based on actual purchase behavior from 3 billion tracked transactions across 30+ retailers. You can reach 50 million shoppers, track which ads drove real sales down to individual SKUs, measure new-to-brand customer acquisition, and report on return on ad spend with verified attribution rather than estimated impressions.

What Footprints AI does

Set up audience segments based on real purchase behaviorLaunch ads across in-store screens, radio, and digital channelsTrack sales attributed to specific ad exposures by SKUMeasure new-to-brand customer acquisition from campaignsGenerate campaign performance reports with verified impressionsUse AI Copilot to plan retail media campaigns and optimize budgetsCompare ROAS across different retail media channelsTargets shoppers using actual purchase history from 3 billion tracked transactionsMeasures which specific ads drove sales down to individual SKU levelRuns ads across in-store screens, radio, mobile apps, and open web simultaneouslyTracks new-to-brand customer acquisition from campaignsProvides closed-loop attribution connecting ad exposure to point-of-sale dataAI Copilot assistant for campaign planning and real-time retail insightsAccess to 50 million shopper profiles across 30+ retail partnersDelivers 5x to 8x ROAS compared to 2x industry average