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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Obvious
Obvious

Obvious

Founded by David Boskovic in 2018

Import, clean, map, and validate messy spreadsheet data into your databases

Pricing model

Free Trial, Demo, Paid

Rating

★ Positive

Time to value

Immediate

You can use Flatfile to extract, clean, map, and validate messy data files from customers or external systems. It allows your team to accept raw spreadsheets, CSVs, and custom file formats without forcing users into strict templates. Flatfile automatically matches incoming columns to your target database schema, highlights data errors, and applies real-time validation checks. You can use simple prompts to transform records at scale, fix formatting issues with one click, and safely migrate clean data directly into your applications.

What Obvious does

Map external spreadsheet columns to an internal database schemaFlag and resolve invalid data types and missing records in bulk filesUnpivot and reshape complex datasets with simple commandsStandardize dates, phone numbers, and address formats across thousands of rowsIngest CSV, Excel, and custom file formats via webhooks or APIsReview and approve automated data fixes before committing changes to productionAutomatic schema matching that identifies fields regardless of column header namingSmart file extractor that parses unstructured files into clean workbooksReal-time validation checks that flag missing fields, incorrect formats, and bad valuesOne-click AutoFix feature that automatically repairs detected formatting errorsPrompt-based transformations to update and restructure records using natural languageSpreadsheet-style interface supporting nested fields, linked records, and relational dataConfiguration agent that automates schema setups, rules, and plugin configurations

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Salesforce, HubSpot, Marketo, Zapier, Slack, Workday, Microsoft Dynamics, REST API / Webhooks

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Flatfile, data onboarding, data migration, data preparation, spreadsheet import, CSV importer, schema mapping, data validation, data cleansing, ETL, database import, file parsing, data cleaning