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Enterprise Layer Intelligence
Categories/Advertising/Colateral
Colateral

Colateral

Founded 2015

Manage and monetize in-store and digital retail media inventory across physical locations

Pricing model

Demo

You can use Colateral to map, manage, and monetize advertising inventory across physical stores and digital displays. It audits your store estate to uncover available promotional spaces, screens, and customer touchpoints. You can package physical and digital ad spaces into bookable inventory for brands and suppliers. The system provides self-service buying options, tracks campaign bookings, and coordinates display compliance across thousands of retail locations. This lets retail teams deliver multi-location campaigns, ensure execution accuracy, and generate advertising revenue without increasing staff overhead.

What Colateral does

Map media formats and touchpoints across physical retail locationsPackage store ad inventory for brand and supplier purchaseTrack ad space availability and manage campaign bookingsCoordinate promotional display rollouts across retail branchesVerify store display compliance and collect proof of deliveryMonitor ad revenue generation across physical and digital channelsLocation intelligence mapping across all store estates and media assetsUnified packaging for physical and digital advertising formatsSelf-service ad inventory booking for brand partners and suppliersMulti-location campaign governance and delivery controlsProof of execution and display compliance tracking across physical storesReal-time media inventory availability and reservation managementCentralized reporting on ad performance and media revenue generation

Pricing breakdown

Pricing model: Book a demo

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Colateral, retail media, retail media network, in-store media, retail advertising, store estate intelligence, retail media monetization, ad inventory management, digital signage management, brand campaigns, physical retail advertising, omnichannel retail