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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Ascent360
Ascent360

Ascent360

Founded 2013

Unify hospitality customer data and send targeted marketing campaigns

You can use Ascent360 to bring together guest and customer data from booking systems, property management software, and point-of-sale terminals into single unified profiles. The system cleanses contact records using postal and email verification databases. You can build audience segments based on stay frequency, spend levels, and previous purchase habits. From there, you can launch automated campaigns across email, text messages, direct mail, and social ads to recover abandoned bookings, announce seasonal packages, and track actual revenue generated by each marketing message.

What Ascent360 does

Unify guest records from PMS and POS systemsVerify and clean physical and email addressesBuild custom audience segments based on visit historySend automated email and SMS promotionsLaunch direct mail campaigns using enriched guest dataRecover abandoned booking reservationsTrack marketing campaign return on investment and revenueGuest profile deduplication and data hygiene engine using CASS and NCOA checksIntegrations with more than 150 hospitality PMS, booking, and POS systemsAudience segmentation based on spend history, stay frequency, and visit recencyOmnichannel campaign execution across email, SMS, direct mail, and social mediaAutomated abandoned booking recovery sequencesBrowser extension displaying guest profiles directly within web applicationsDirect revenue attribution tracking for individual marketing campaignsAI guest sentiment collection and analysis across properties

Frequently asked

LightspeedLightspeedShopifyShopifyWooCommerceWooCommerceBigCommerceBigCommerceTripleseatTripleseat

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Ascent360, customer data platform, hospitality marketing, guest data, direct bookings, email marketing, SMS marketing, direct mail, guest segmentation, PMS integration, marketing automation