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Enterprise Layer Intelligence
Categories/Data Platform & Integration/Amperity
Amperity

Amperity

Founded 2016

Unify fragmented customer records across different channels into single profiles for marketing campaigns

You can use Amperity to connect customer records from different systems into a single accurate profile for each individual buyer. It unifies online and offline data, resolves duplicate accounts, and builds audience segments for targeted advertising. Marketing teams can identify high-value buyers, determine the next best action for every shopper, and share clean customer data across marketing and analytics applications. Teams track loyalty conversions, reduce wasted ad spend, and make informed choices without waiting on slow manual data requests from technical departments.

What Amperity does

Unify customer profiles across multiple data sourcesCreate targeted audience segments for ad campaignsMatch offline store transactions to digital accountsCalculate customer lifetime value across touchpointsExport audience lists to advertising networksGenerate customer insights for business intelligence reportsResolves fragmented customer records into unified individual profilesConnects online and in-store purchase dataRecommends next best actions for customer engagementMerges loyalty and non-loyalty account recordsSyncs customer audiences to advertising channelsProvides governed customer data sets for analytics models

Frequently asked

Snowflake, Databricks, Salesforce Marketing Cloud, Adobe Experience Cloud, AWS S3 / Azure Blob, Braze, Meta Ads, Google Ads

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Amperity, customer data, identity resolution, customer profiles, audience segmentation, customer analytics, data integration, next best action, enterprise data, customer 360, offline data matching, data activation, loyalty tracking, customer lifetime value, data unification